Privacy Policy

Primary Ticket Limited (trading as Nederlander Theatres) is committed to protecting your personal information. We value the relationship that you have with us and respect that any information you supply is personal to you.

This Privacy Policy explains what personal information Nederlander Theatres collects and how we use it. Please read this Privacy Policy carefully, alongside our Terms of Website Use and our Terms and Conditions of Sale. By using this website or purchasing any of our products/services, you agree to its terms (as amended from time to time).

We will at all times only collect and process your personal information in accordance with the General Data Protection Regulation 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

What information do we collect?

We collect information that you provide when you create an account and/or purchase tickets through us, and in the ordinary course of your relationship with us (if you contact us directly, either over the phone or in writing via email, post or social media channels).

The information that we collect from you may include your name, address, e-mail address, telephone number, and details of any purchases (including access requirements) for shows at our theatres or purchased through Primary Tickets Limited. Please note, we will not hold payment information for any longer than it takes to process your transaction.

We also collect contact information of anyone who applies for a job at Nederlander Theatres – or either of our managed venues (Aldwych and Dominion Theatres) – or connects with us in order to be considered for future job opportunities and receive updates about job openings via our career site. This includes contact information and information uploaded to our system (e.g. references, qualifications and information given relating to your employment history, skills and experience).

In order to make sure our website is the best that it can be for those using it, we may also collect details of your IP address when you are using it. This helps us to know what browser and device our customers are using.

Your information is used to create your account, facilitate your visit, help us to better understand our audience and their needs, so that we can continue to improve, and provide tailored marketing where appropriate.

Select information is shared with the producers of the shows for which you have booked. This is for audience marketing and analysis purposes only, and will be strictly anonymised data unless you have specifically chosen to receive marketing communications from the producer.

If you have not chosen to receive marketing information from Nederlander Theatres, we will not contact you beyond facilitating your visit.

If you have chosen to receive email marketing communications from Nederlander Theatres, we will contact you by email to let you know about shows, products and services that we think you may be interested in.

When you create an account or purchase tickets, you may also be asked if you wish to receive information from other carefully selected third party arts organisations, including the producers of the show you are booking for. If you do not wish to receive marketing information from third party organisations, please ensure that you do not tick these options.

We process the data of any job applicants to identify and hire suitable candidates, assessing candidates on current and/or future recruitment needs. We only process personal data that is relevant to the recruitment process and the personal data will only be made available to those who need it to fulfil the purpose.

You can change your contact preferences at any time by contacting us via email at online@nederlander.co.uk, or via the relevant links in any of our marketing e-communications.

We also use cookies on our website – find out more here.

To facilitate visits and carry out contracts with customers, we:

• Fulfil ticket and merchandise requests, and confirm such orders (usually by email).
• Process payments. (Please note, we do not hold payment information for any longer than it takes to process your transaction.)
• Share booking information internally as required to ensure that all hospitality orders are met.
• Inform our Front of House team of any audience members’ access requirements ahead of a performance.
• Contact you with important information and updates regarding your booking, e.g. reminding you of an upcoming performance by email or text message .

Where we have justifiable reason, we classify our audience in certain segments or lists. One such reason is ensuring that we are sending relevant marketing communications to you (where consent has been given). For this, we may segment customers according to which shows they have booked for previously, and how frequently they have engaged with earlier marketing emails.

We may also use your data to show you advertising on Social Media platforms (such as Facebook and Instagram, via Meta) or via other third-party advertising that may appear on other websites you use. This advertising may appear as from the theatres or from shows at our venues, but none of your personal data will be shared with any show producers or other third party agents if you have not consented to receive marketing communications from them when booking a ticket through us.

We use our website tracking data to help continue to improve our website, and optimise our audience’s experience on our website and with any advertisements for our theatres and/or productions that they may encounter elsewhere on the internet.

Nederlander Theatres currently operates three theatres in London: Aldwych Theatre, Dominion Theatre and Adelphi Theatre (owned in conjunction with LW Theatres). By opting in for communications from Nederlander Theatres, you agree to receive emails regarding shows, events, products and services at or available from all three theatres and the Nederlander Group, including shows produced or co-produced by the Nederlander Organization and/or its affiliates. Our group booking department may also contact certain customers about group discounts for shows across the West End.

We may share your personal information with any member of our group, which means our subsidiaries, affiliates and ultimate holding company, as defined in section 1159 of the UK Companies Act 2006. From time to time, our group companies may contact you by post or by e-mail with information or offers regarding upcoming events, products, services or customer services at Nederlander Theatres in the UK and the USA.

We may share anonymised data with producers and partner organisations. This will be limited to the customers for the associated shows, in order to give the producers and partners an understanding of their show’s audience.

How do we protect your information?

Nederlander Theatres do not share, sell, rent or trade your personal information to any third parties for any purpose without your prior consent. We have put in place reasonable safeguards to protect your data.

Our customer data is stored securely on Nliven and Activity Stream systems.
Our recruitment data is stored securely within the TeamTailor platform.
All Nederlander Theatres’ staff with access to personal data are contractually required to process and store it in accordance with GDPR guidelines.

We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need.

Please be aware that no data transmission over the internet is 100% secure, so we cannot guarantee the complete safety of information you choose to disclose to us online.

Your choices

Every marketing email we send to you will include details on how to change your communication preferences or unsubscribe from future communications. If you had chosen to receive information from us by email but no longer wish to, you can unsubscribe via the links in these emails, or by contacting us using the below details.

If you would like to alter your personal details on our ticket booking system, or how we use them, on our ticketing system you can contact us using the details below, and we can do so for you.

If you would like to view or edit your personal details, or how we use them, on our recruitment platform, you can do so here.

If you ask us to stop sending direct marketing communications to you, we will keep the minimum amount of information (e.g. name, address or email address) to ensure we adhere with such requests.

Getting in touch

You can request full details of personal information we hold about you under the General Data Protection Regulation by sending a description of the information you would like to see, together with proof of your identity, to online@nederlander.co.uk.

If you have any concerns about the way in which we have used your data, or would like us to remove any of the personal information we hold about you, please email online@nederlander.co.uk.

We request that all complaints are made in writing and, to facilitate a quick response time, we recommend contacting us by email on online@nederlander.co.uk.

Letters should be sent to Nederlander Theatres, 268-269 Tottenham Court Road, London W1T 7AQ.

To speak to someone, please call +44 (0)20 7927 0900 (option 5).
We aim to respond to all data complaints within three working days of receipt. If further investigation is needed, we will acknowledge receipt of the complaint and detail the revised timeframe.

If you do not feel that your complaint has been suitably addressed, you have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office (ico.org.uk).